-
Amnesty Demand Dignity Launch/Poster campaign + social media engagement
-
We first got involved with Amnesty with this piece of work helping them to raise awareness for their worldwide Demand Dignity campaign and reach out to a demographic not traditionally active supporters of Amnesty. For this we produced an artist poster series focused on rights and invaded K'rd with yellow posters one night. The posters grabbed attention and then were followed up with a fundraising gig poster. Viewers were encouraged to contribute their own poster via social media avenues and a flickr page was set up for the free sharing of posters and the ability to unload your own.
People from other countries could access the poster files, print them and line their streets with yellow posters too.
The fundraising gig itself was a sold-out success, with Amnesty raising the most that year from a single event
DELIVERABLES: Poster design and artist management, Gig poster, advertising, t-shirt designs, postcard designs
-
-
-
-